Squaw Valley – Alpine Meadows
Situation
Having just merged Squaw Valley and Alpine Meadows, marketing duplication and consolidation needs. As a part of this consolidation, properly measuring and optimizing search was needed.
Solution
Brand Breadcrumbs worked with Squaw Valley – Alpine Meadows to understand their goals and existing sites and social media sites. We brainstormed and researched their top 50 keyword phrases, identified landing pages, optimized content and set up analytics to track the performance. Over 4 months we raised the rankings on all key brand and regional terms helping them grown their traffic and sales.