Victorinox – Swiss Army
Situation
The travel group of Victorinox Swiss Army came to Brand Breadcrumbs to help with their online marketing strategy for their new ecommerce site.
Solution
Brand Breadcrumbs worked with the marketing and business teams to understand their marketing objectives and goals for the new website. Next, we educated the team on effective online marketing options and collaboratively developed a marketing strategy. We also developed a team hiring plan to support the website launch and on-going marketing. This included social, search, display and email marketing channels. The results were a successful launch and steady year-over-year growth of visitors and revenue.